Personal Branding

How to build a personal brand and maintain it? Definition of a personal brand Personal branding is the means by which people remember you. “It’s more than a trademark; it is how you present yourself online and offline to potential clients and customers. Your personal brand builds your business, but it still centers around you as an individual. “ … More Personal Branding

Media Agency

What is Media Agency? A media agency makes sure a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price.(MediaCom) Role of a media agency: A media agency is responsible for the strategic recommendation of media activity for your campaign. Working from … More Media Agency

Integrated Marketing Communications

Definition of integrated marketing communications What is IMC? Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts. The American Association of Advertising Agencies defines IMC as “a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, … More Integrated Marketing Communications

PBL Trigger 1: Storytelling in Corporate Communication

Storytelling is a phenomenon that is fundamental to all nations, societies and cultures (Denning 2005).   What are the aims of storytelling in corporate communication? Corporate storytelling can strengthen internal and external reputation. According to Gill, R. (2011), corporate storytelling is a valuable strategy to heighten employee engagement, which may improve internal loyalty to the … More PBL Trigger 1: Storytelling in Corporate Communication